Hi. I’m Sarah
Freelance Photographer & Digital Marketer
Canon Mirrorless & GoPro Shooter. Digital Nerd. Outdoor Adventurer. Enneagram 7.
What inspires me?
Exploring this beautiful planet helps my creativity soar.
As many of us, my journey has not been a single, easy, straight road. But one theme has remained constant: the ability to create something from nothing and inspire others through creative communication. I’ve always been a storyteller, and the ever-evolving digital landscape is fueled by great content.
My background is in human-centered design. Meaning, that people should be treated as people, and crafting digital experiences that benefit brands and their customers is a win-win for commerce. And, it’s great content that has always drawn an audience.
In 2015, I expanded my creativity into photography. Road trips on two wheels or four inspire me deeply, and sharing the scenes of the road from my point of view is my passion. Finding that perfect spot outside is what drew me deeper into photography. I love playing with natural light to create the right scene.
What can I do for you?
Great stories happen to those who can tell them.
Custom Photography
Partner with me for custom imagery, or license work from my existing catalog for your needs.
Adventure Travel Photography
Event & Tradeshow Photography
Brand & Product Photography
Outdoor Lifestyle Photography
Fine Art Photography Prints: Canvas, Metal, Framed, and more
Web Design & Development
In this digital age, content is king. Let’s team up to create and share the stories you want to tell.
Web Design & SEO
Email Marketing
Social Media Content & Media Management
Paid Advertising
Metrics & Reporting Support
Why hire me?
When I have a camera in my hand, I know no fear.
Photography is all about bringing the story of the world to others. My continuous need to travel began when I was in college. My roommate and I used to road trip around Wisconsin on the weekends to visit old friends at different universities. At the end of my freshman year of college, I hoped in a plane for the first time to go visit a friend in Georgia. I will never forget my grandfather’s advice on the way to the airport that day: take half the stuff and double the money anytime you travel. If you absolutely need something you don’t have with you, buy it there. But most of the time, extra stuff is unnecessary. I’ve followed that advice to this day, taking a pretty minimalistic approach when traveling and at home. Since that very first trip, I’ve traveled to 15 countries and 48 states (and counting)! Being a solo female traveler has shown me that anyone can do whatever they want if they put their mind and soul behind it.
I’m a digital nerd in a very cool digital world.
For over 20 years I worked in corporate America as a digital marketer for a variety of brands to highlight their stories, products, and locations. I’ve helped build the digital footprint for some of the world’s largest manufacturers to drive sales through a customer-first approach. From content strategy and web design and development to building successful digital marketing teams and coaching organizations through their digital transformation, my corporate background offers a diverse perspective.
Digital marketing is a big, ever-changing puzzle that once you think you have it solved the rules slightly change to keep you on your toes. If you’re looking to change your digital footprint to work harder for your ever-growing business, let’s chat.
What am I passionate about?
Overland camping and off-roading in my Jeep Wrangler
Long-distance motorcycle road trips on my Harley-Davidson
Who do I work with?
I work with some amazing small to mid-size businesses in Wisconsin and Michigan
Special Projects
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Self-Published Author
Over four months, three crazy bikers took on the challenge to conquer the Pan-American Highway on Harley-Davidson motorcycles. Starting in Milwaukee, Wisconsin, our team’s destination was Buenos Aires, Argentina, before turning around to head back to Milwaukee. This book includes highlights from our adventure as well as the epic landscape of Latin America.
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Content Contributor
Northology Adventures is a free, digital magazine for the outdoorsy, vehicle-assisted adventure traveler. Several pieces of my work has been featured in the magazine, including:
Guide Training Days: June 2024
Women’s Wheeling @ SMOOR; November 2022
Moto Adventures (contributor); July 2022
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Writer & Blogger
While traveling through Latin America, I blogged about my experience almost daily as a way to keep family and friends up to date on our adventure.
The story starts with Preparing for the Pan-American Highway
@SJMICHALS
See more on my Instagram feed
